Grade 11 • Lesson 3 of 44 — Day 1 of 2
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Substitute Teacher Guide • Grade 11 • Unit A: Foundations — The Design Process & Purpose

Understanding Your Audience: Research Methods & Personas — Day 1 of 2

Today's focus: Research Methods

✅ Before Students Arrive

📓 Daily Notebook Routine (students already know this)

Keep this going every day, in your class notebook: date today's entry, jot your Do Now response, add any new vocabulary word(s) from today's Key Vocabulary section (word + a quick picture + a simple definition in your own words), and take 60 seconds to sketch something connected to today's topic. This notebook is yours to study from, reference on projects, and pull evidence from later for your portfolio.

🗣️ Opening: Do Now

Write or project this, and have students start immediately:

“.”

📋 Class Plan (step by step)

  1. Step 1 — 15 min

    🗣️ Say: "Today we're looking at ___." Then walk through the point(s) below at the front of the room.

    📋 Mini-lesson (15 min): primary vs. secondary research, with real examples of each.

  2. Step 2 — 10 min

    🗣️ Say: "Let's do the first one together, then you'll try the rest on your own."

    📋 Guided analysis (10 min): as a class, analyze one sample data set together.

  3. Step 3 — 15 min

    🗣️ Say: "Now it's your turn -- work on your own (or with your table) on the following."

    📋 Independent/pair analysis (15 min): analyze a second sample data set in pairs.

🔑 Vocabulary Introduced Today

Primary Research
Original research you collect yourself, like a survey or interview.
Secondary Research
Research that already exists, like published statistics or competitor examples.

✅ Wrap-Up: Exit Ticket

A few minutes before the bell, say: "Time to finish your exit ticket."

“Name one design decision that would change depending on which persona you were designing for.”

Collect exit tickets (or have students leave them in the usual spot) for the regular teacher to review.

⏳ If You're Short on Time

Protect the Do Now and the Exit Ticket above all else -- those are how the regular teacher tracks daily progress. If a step above is optional/homework, or is a "share out"/discussion step, shorten or skip it first.

⏳ If Students Finish Early

Have them keep working in their notebook: add extra detail to today's vocabulary sketch, review previous vocabulary, or -- if this is a portfolio update week for this class -- work on their portfolio. Early finishers should never be idle or distracting to classmates still working.

📝 For the Regular Teacher (fill in ahead of time)