⏰ Do Now — Start Here
Think of a school announcement or event video you've seen. What made it feel professional (or not)?
🎯 Today's Big Question
- How do we capture and edit a short video for a real school purpose?
📈 By the End of Today, You Will Be Able To
- Plan a short video (announcement, event recap, or promo) with a clear purpose and audience.
- Capture clean footage using the studio's camera(s).
- Edit the footage into a finished short video using a basic non-linear editor, and export it correctly for its intended use.
🧰 What You'll Need
- Camera (video)
- Tripod, if available
- Computer with video editing software
- Shot list template
📋 Your Plan for Today
Day 1: Plan
- Do Now (5 min, above): what makes an announcement video feel professional? Mini-lesson (10 min): planning a video's purpose and audience.
- Independent planning (25 min): define the video's purpose and audience, and write a shot list.
- Share (5 min).
Day 2: Capture
- Do Now (5 min): review your shot list.
- Mini-lesson/demo (8 min): basic camera/tripod setup for clean footage.
- Independent capture (27 min): film the planned shots, checking footage quality as you go.
- Log & back up footage (5 min).
Day 3: Edit & Export
- Do Now (5 min).
- Mini-lesson/demo (8 min): a basic NLE workflow (import, trim, arrange, titles).
- Independent edit (27 min): assemble the footage, add basic titles/music if appropriate.
- Export (5 min): export at the correct settings for where it will be shown.
📚 Key Words
- Shot List
- A planned list of the specific shots needed before filming begins.
- Non-Linear Editor (NLE)
- Video editing software that lets you arrange and rearrange clips freely.
- Export Settings
- The resolution, format, and platform-specific settings a finished video needs for its destination (e.g. a screen in the lobby vs. social media).
✅ What Your Finished Work Should Include
Finished video scored with a rubric: matches the planned purpose/audience, clean footage, correctly exported for its destination.
Exit Ticket: What was the hardest part of turning your raw footage into a finished video?
📊 Before You Leave
Quick, anonymous class check-in -- takes less than a minute.
🔗 Want to Learn More?
🚀 The Extra Mile
Cross-Class Connection: The same storytelling structure (beginning, middle, end) an English or Film Studies class teaches.
Career Connection: This exact lesson is a named project on the Video Design career page.
Go further -- turn this into a portfolio piece:
- Shoot and edit a real short video for an actual school event or announcement, delivered and actually used. Start here: write your shot list in three lines — beginning, middle, end — before you pick up a camera.
- Cut a 30-second highlight reel from your footage specifically for social media, applying a different pacing than the full video. Start here: scrub through your full edit and mark the three most visually striking seconds before cutting anything for the short version.
- Add one real J-cut or L-cut to a piece of dialogue in your edit (see the free companion book The Motion Path, Ch. 1.4) and compare it to a plain, same-frame cut. Start here: find one plain, same-frame cut already sitting in your timeline and try swapping it for a J-cut first, before hunting for a brand-new spot to add one.