⏰ Do Now — Start Here
Look at the 3 images posted. Which one do you think is "art," which is "design," and which could be both? Explain your choice.
🎯 Today's Big Question
- What separates "design" from other kinds of art-making?
📈 By the End of Today, You Will Be Able To
- Articulate the difference between art made for self-expression and design made to solve a problem for someone else.
- Identify the client, audience, and purpose in 3 real design examples.
- State the course's guiding philosophy in their own words: design is art with a purpose.
🧰 What You'll Need
- 3 printed examples: a fine art piece, an ad, and a piece of wayfinding/signage
- Notebook/journal
📋 Your Plan for Today
- Do Now + debate: defend your categorization to a partner (8 min).
- Mini-lesson: introduce the course philosophy -- design is art with a purpose, created for a client and an audience, and built using a repeatable process (12 min).
- Small groups: for each of the 3 example images, identify the client, the audience, and the purpose (15 min).
- Whole-class share and preview of the year ahead: history, typography, color, Photoshop mastery, real client projects, and the PBAT/portfolio at the end (10 min).
📚 Key Words
- Design
- Visual problem-solving created for a client and an audience, not only for self-expression.
- Fine Art
- Work primarily created to express the artist's own ideas or feelings.
- Purpose
- The problem a design is meant to solve or the action it's meant to inspire.
✅ What Your Finished Work Should Include
Exit ticket + group share-outs checked for a clear client/audience/purpose identification.
Exit Ticket: In your own words, finish this sentence: "Design is art with a purpose because ___."
📊 Before You Leave
Quick, anonymous class check-in -- takes less than a minute.
🎓 ACP Exam Prep
This lesson connects to the Photoshop Adobe Certified Professional exam: Domain 1: Working in the Design Industry
🔗 Want to Learn More?
- No extra links for this lesson.
🚀 The Extra Mile
Cross-Class Connection: The same "purpose vs. self-expression" distinction an English class draws between a persuasive essay and a personal poem.
Career Connection: This exact distinction is why the Careers hub's "Other Design-Adjacent Careers" section separates Fine Art from the rest — purpose is the dividing line.
Go further -- turn this into a portfolio piece:
- Take one personal art piece and one design piece you've made, and write a short comparison of the different decisions each demanded. Start here: lay the two pieces side by side and make a two-column list of the decisions each one demanded before you write a single sentence of comparison.
- Design a poster arguing for a real cause you care about, where every choice serves the argument, not just aesthetics. Start here: write the one sentence you want a viewer to walk away believing before you open any design software.