Student Handout
Lesson 4 — Day 2 — Purpose, Audience & Demographics
Name: ______________________
Date: __________
Class: __________
Do Now
Quick vocab check -- match 3 terms to their definitions from memory.
Today's Vocabulary
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Audience Purpose
Definition: What the audience wants to get from seeing a design.
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Audience Reaction
Definition: The first feeling or impression a design gives its audience.
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Asset
Definition: Any image, color, or font used inside a design.
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